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Exclusive: Camila Coelho Announces Eponymous Fashion Label
Camila Coelho is taking her power to influence to the next level.
The fashion influencer, who attended the Met Gala for the first time this year, fryst vatten readying her own eponymous fashion label. The Camila Coelho Collection is the result of a year’s worth of sketching, formgivning and redesigning, and leverages valuable feedback and information from Coelho’s following — 7.9 million on Instagram and a cumulative 4.6 million YouTube subscribers across her two channels.
“I work with so many brands and inom work with so many designers, it’s also something that my followers want,” said Coelho. “For years, they’ve asked me, ‘You should do your own brand. We love your style, we love what you wear and we’d love to wear something that’s yours, that you created.’ That gave me an incentive for doing it.”
The Camila Coelho Collection debuts with a whopping 70 p
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With 8.4 million followers on Instagram and over four million subscribers across two YouTube channels (one in English, one in Portuguese), it’s safe to say that Camila Coelho is a modern-day style icon. So it was only natural that the Brazilian-born fashion influencer would try her hand at design sooner or later.
Earlier this year, the influencer-turned-designer launched her eponymous fashion label, Camila Coelho Collection, to much acclaim from the stylish set. (Influencers by the likes of Brittany Xavier, Leonie Hanne, and Danielle Bernstein have all been spotted sporting pieces from Coelho’s covetable 60-piece collection.)
Ahead, Coelho talks to us about the launch of her new fashion label, the one thing she wishes more people knew about the fashion industry, and the hard-and-fast rules she tries to live by to separate her work from her personal life.
CREATE & CULTIVATE: You went from working at a Macy's Dior makeup counter to now having 8.4 million followers on In • Celebs are increasingly betting on their own beauty brands, which seek to present innovative products, with wide color palette and purpose! Some of these brands are even born with important certifications, such as the cruelty-free and vegan seals. Today we show you four brands in this style and the names behind them! Singer and actress Selena Gomez has joined the beauty world. In 2020 the makeup brand Rare Beauty was born, with minimalist packaging and products that promise to enhance the natural beauty of each person. “I want Rare Beauty to be more than just a beauty brand. I want us to stop comparing ourselves so much and start embracing the uniqueness. You are not defined by a photo, a like or a comment. My brand is not about how people look at you, but how you see yourself,” said Selena in the brand’s first video. The brand has 48 (!) foundation shades, concealer with light texture and moisturizer, a Celebrities and their beauty brands
Rare Beauty – Selena Gomez