Zadig and voltaire biography
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The first monograph on the contemporary French fashion brand Zadig & Voltaire, published on the occasion of its 25th anniversary.
Synonymous with an effortless rock and roll style, Zadig & Voltaire is a Paris-based French fashion brand founded by Thierry Gillier in 1997. With the brand’s name and ethos inspired by the 1747 philosophical novella Zadig, or The Book of Fate, by the French philosopher Voltaire, Gillier seeks to infuse the house with the optimism and modernity that permeates the story. Informed by a modern approach to luxury, the brand’s signature designs blur the boundaries between masculine and feminine, exuding a rebellious spirit and sense of modern cool.
This highly anticipated debut monograph presents Zadig & Voltaire’s history through its most memorable collections, advertising campaigns, and iconic moments. Illustrated with evocative photographs captured by some of the most renowned names in fashion photography, such as Inez
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History of the brand Zadig & Voltaire Kids
Founded in France in 1997, Zadig & Voltaire quickly established a global reputation with its edgy, streetwise aesthetic. Its iconic designs include the cashmere sweater and the Tunisian t-shirt, and the Zadig & VoltaireKids range offers a scaled-down version of the brand's most notable styles. Discover the history behind this groundbreaking label.
Beginnings
From the outset, founder Thierry Gillier and his team saw Zadig & Voltaire as a way to bring rock n' roll back to the fashion world. It would offer free-living, non-conformist, hard-partying style that turns heads wherever it goes, but with such a casual touch that it all seems effortless. And they drew on their Parisian tradition of upmarket elegance to make their dream a reality. This marriage of rough-and-ready design and artisanal craftmanship proved irresistible to buyers from all walks of life.
A rebellious tradition
The brand got its name from
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