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Saturn, a specialty retailer of consumer electronics in Germany, has launched an integrated campaign using the concept of evolving technology. A television commercial connects the “survival of the fittest” concept as experienced by now extinct reptiles and applies it to the emergence of top quality models available through Saturn. The German voiceover, translated in English: “The selection was tough, but now it’s there: The strongest technology of all times. Mercilessly low priced. SATURN We hate expensive.”

We’re taken on a journey from the most primitive amoeba, the moray eel, the megaladon, pterodactyl, metallosaurus rex, saber tooth tiger (smilodon), electric hymenoptera, the radioactive robot, the electric man and finally Blu, the living embodiment of Saturn’s technological supremacy.

Click on the image below to play the video.

The Site

The Saturn Evolution site, evolution.saturn.de, features the TV ad, wallpapers, an interactive ga

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